FAQ Category: Quality and Freshness

Is it normal for flavor to vary from bottle to bottle?

Minor variations are natural in high-quality, natural products.

Are bitterness and pungency defects?

No. When balanced, they are considered positive attributes and indicators of superior quality.

What is the fruity aroma in olive oil?

It is the aroma reminiscent of fresh olives, grass, leaves, or unripe fruit, originating from healthy, fresh olives.

Why do some olive oils have an intense green color?

The green color comes from chlorophyll and is typically found in early-harvest olive oils.

Does color indicate quality?

Not on its own. Quality is determined by taste, aroma, and chemical analysis—not color alone.

Can olive oil stand on its own at the table?

Yes. A high-quality olive oil is a gastronomic experience on its own.

Why does good olive oil taste bitter or “burn” in the throat?

The bitter and pungent sensation is due to polyphenols and is a sign of freshness and high quality.